First Home Savings Account Launch
Company: Questrade Financial Group
My Role: Lead Writer & Creative Strategist
Owned messaging strategy and execution across all launch communications
The Challenge:
FHSA launched by Canadian Government on April 1, 2023
Financial institutions across the country race to be first to market
Questrade sets its sights on winning that race
Success required rapid communications centred on education, trust, and tangible benefits
Key Launch Assets
Video (Script)
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1-Pager
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Video (Script) 〰️ 1-Pager 〰️ Email 〰️
FHSA Introduction Video
I wrote the voice-over script, the text-on-screen script and storyboarded the visual ideas with the designer.
FHSA 1-Pager
I connected with SMEs to fully understand this new account, wrote the content, and designed the layout of the 1-pager.
FHSA Email Example
This is one of several emails I wrote about the FHSA after launch.
The Results
30,000+ FHSA accounts opened in the first 6 months
First financial institution to launch nationally
Established Questrade as a clear, early leader in FHSA education