Email Marketing at Scale
Lifecycle • Performance • Scale
Ascend Fundraising Solutions
Lead Writer & Systems Builder
Built a copywriting process and email system that drove $15-20M in sales; a framework with proven scalability. Plus, millions of dollars went to Canadian charities and lottery participants, so that feels great!
Web Copy Overhaul
Website • Structure • Conversion
Isomers Laboratories
Lead Writer & Systems Builder
Built a web copy framework as part of a wider digital rebrand for a legacy skincare company. Standardized production description pages to improve conversion, SEO, and customer clarity.
First Home Savings Account Launch
Go-to-Market • Financial Services
Questrade Financial Group
Lead Writer & Creative Strategist
Spearheaded Questrade’s messaging strategy and execution for Canada’s (then) newly launched FHSA product. Balanced speed, educational clarity, and value proposition delivery to help win the first-to-market race.
Double It (2022)
Concept-to-Execution
Short Film
Executive Producer & Writer
Self-produced short film that I developed from start to finish; whiteboard ideation to film festival runs. Included here because it demonstrates my creativity, organizational leadership, and follow-through. (Also, it’s a lot of fun).
Selected One-Offs
A Little Bit of Everything
Professional & Personal Works
Writer/Doer/Builder
It really is a little bit of everything: articles, paid ads + scripts, 1-pagers, social media posts, screenplays, pitch decks and more.